{"id":2854,"date":"2011-12-11T03:18:42","date_gmt":"2011-12-11T02:18:42","guid":{"rendered":"https:\/\/www.fullo.net\/blog\/?page_id=2854"},"modified":"2026-04-15T00:17:25","modified_gmt":"2026-04-14T23:17:25","slug":"i-am-fullo","status":"publish","type":"page","link":"https:\/\/www.fullo.net\/blog\/","title":{"rendered":"Welcome"},"content":{"rendered":"\n

I’m Francesco Fullone<\/strong>: business designer, strategic and sustainability consultant, mentor, and investor in technology companies with social and environmental impact.<\/p>\n\n\n\n

I work with entrepreneurs and managers on concrete business problems: blocked strategies, processes that seem to work but hide costs nobody wants to see, and decisions that have been postponed for months. My approach combines strategy, facilitation, and measurement \u2014 with a preference for practical frameworks and a declared allergy to slides full of numbers that nobody actually reads.<\/p>\n\n\n\n

I help organizations of all sizes define their value propositions, validate them, and improve their organizational structures to achieve their goals. I use business design, OKR, design thinking, and sustainability as analytical tools \u2014 not as ends in themselves. When a framework isn’t useful, I say so. When removing complexity is the answer rather than adding it, that’s what I do.<\/p>\n\n\n\n

I’m the founder of Daruma Consulting<\/a>, my strategic advisory firm. I’ve co-founded several companies, including Apropos<\/a> (events and workshops for communities and businesses), Digitiamo<\/a> (NLP and AI products), Carma Consulting (food tech innovation), and Aura<\/a> (LED and IoT for agriculture). Previously, I spent over a decade contributing to Ideato’s (sold) growth, one of Italy’s most prominent software development agencies.<\/p>\n\n\n\n

Since 2002, I’ve been president of GrUSP<\/a>, a non-profit association that promotes best practices in web development in Italy and organizes international technical conferences. I’m a speaker and organizer at international technology and innovation events \u2014 my full talk profile is on Sessionize<\/a>.<\/p>\n\n\n\n

I teach at Bologna Business School, H-Farm Business School, and Talent Garden Innovation School, covering business design, OKR, and strategic management. As a Green Software Practitioner at the Green Software Foundation<\/a>, I bring a sustainability lens to organizations looking to reduce the environmental impact of their IT systems. As a mentor for the Founder Institute and other accelerator programs, I support early-stage founders with the same direct, pragmatic approach I apply to corporate clients.<\/p>\n\n\n\n

I write on fullo.net<\/a> \u2014 about frameworks tested in real workshops, LLM prompt optimization, and whatever else refuses to stay quiet. I publish a weekly newsletter on sustainable technology at Sustainable IT<\/a> and on Substack<\/a>. I also maintain an active presence on GitHub<\/a>, where I publish tools and experiments related to my work.<\/p>\n\n\n\n

The Right Way<\/em> is my book series for those who want to use the main management tools without being used by them. Each volume tackles a topic \u2014 KPI, OKR, Sustainable IT, Theory of Change, Business Innovation, Business Design \u2014 with the same approach: no hype, no theory for its own sake, only what actually works in daily practice.<\/p>\n\n\n\n

The series is published on Leanpub: leanpub.com\/u\/fullo<\/a><\/p>\n\n\n\n

Connect on LinkedIn<\/a> \u00b7 Consulting and advisory: darumahq.it<\/a> <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m Francesco Fullone: business designer, strategic and sustainability consultant, mentor, and investor in technology companies with social and environmental impact. I work with entrepreneurs and managers on concrete business problems: blocked strategies, processes that seem to work but hide costs nobody wants to see, and decisions that have been postponed for months. My approach combines […]<\/p>\n","protected":false},"author":1,"featured_media":4634,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-width.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2854","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nWelcome - Fullo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fullo.net\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome - Fullo\" \/>\n<meta property=\"og:description\" content=\"I’m Francesco Fullone: business designer, strategic and sustainability consultant, mentor, and investor in technology companies with social and environmental impact. I work with entrepreneurs and managers on concrete business problems: blocked strategies, processes that seem to work but hide costs nobody wants to see, and decisions that have been postponed for months. My approach combines […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fullo.net\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Fullo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T23:17:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fullo.net\/blog\/wp-content\/uploads\/2026\/04\/hawiaina-gold-circled-white.png\" \/>\n\t<meta property=\"og:image:width\" content=\"622\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@fullo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\",\"url\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\",\"name\":\"Welcome - Fullo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"datePublished\":\"2011-12-11T02:18:42+00:00\",\"dateModified\":\"2026-04-14T23:17:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"width\":622,\"height\":622},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\",\"name\":\"Fullo\",\"description\":\"nulla e' impossibile per chi non lo deve fare!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\",\"name\":\"Francesco Fullone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"width\":622,\"height\":622,\"caption\":\"Francesco Fullone\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\"},\"sameAs\":[\"http:\\\/\\\/www.fullo.net\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fullo\",\"https:\\\/\\\/x.com\\\/fullo\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Welcome - Fullo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fullo.net\/blog\/","og_locale":"en_US","og_type":"article","og_title":"Welcome - Fullo","og_description":"I’m Francesco Fullone: business designer, strategic and sustainability consultant, mentor, and investor in technology companies with social and environmental impact. I work with entrepreneurs and managers on concrete business problems: blocked strategies, processes that seem to work but hide costs nobody wants to see, and decisions that have been postponed for months. My approach combines […]","og_url":"https:\/\/www.fullo.net\/blog\/","og_site_name":"Fullo","article_modified_time":"2026-04-14T23:17:25+00:00","og_image":[{"width":622,"height":622,"url":"https:\/\/www.fullo.net\/blog\/wp-content\/uploads\/2026\/04\/hawiaina-gold-circled-white.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@fullo","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fullo.net\/blog\/","url":"https:\/\/www.fullo.net\/blog\/","name":"Welcome - Fullo","isPartOf":{"@id":"https:\/\/www.fullo.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fullo.net\/blog\/#primaryimage"},"image":{"@id":"https:\/\/www.fullo.net\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2026\/04\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","datePublished":"2011-12-11T02:18:42+00:00","dateModified":"2026-04-14T23:17:25+00:00","breadcrumb":{"@id":"https:\/\/www.fullo.net\/blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fullo.net\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fullo.net\/blog\/#primaryimage","url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2026\/04\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2026\/04\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","width":622,"height":622},{"@type":"BreadcrumbList","@id":"https:\/\/www.fullo.net\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fullo.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Welcome"}]},{"@type":"WebSite","@id":"https:\/\/www.fullo.net\/blog\/#website","url":"https:\/\/www.fullo.net\/blog\/","name":"Fullo","description":"nulla e' impossibile per chi non lo deve fare!","publisher":{"@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fullo.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c","name":"Francesco Fullone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","width":622,"height":622,"caption":"Francesco Fullone"},"logo":{"@id":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1"},"sameAs":["http:\/\/www.fullo.net","https:\/\/www.linkedin.com\/in\/fullo","https:\/\/x.com\/fullo"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P3OSc1-K2","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":4191,"url":"https:\/\/www.fullo.net\/blog\/contattami\/sustainable-it\/","url_meta":{"origin":2854,"position":0},"title":"Sustainable IT","author":"Francesco Fullone","date":"09\/03\/2024","format":false,"excerpt":"UNLEASH SUSTAINABILITY: TRANSFORM YOUR DIGITAL FUTURE In the age where Digital is Physical, your IT infrastructure holds the key to a sustainable tomorrow. Join us in decarbonizing your IT operations and make a profound impact on the environment. EMBRACE RESPONSIBILITY 2040, 14% of global greenhouse gas emissions will stem from\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1187,"url":"https:\/\/www.fullo.net\/blog\/contattami\/","url_meta":{"origin":2854,"position":1},"title":"Contact me","author":"Francesco Fullone","date":"03\/01\/2005","format":false,"excerpt":"Work with me I'm open to new collaborations you may contact me if you need consulting, teaching, and advising regarding topics such as Digital Transformation, Remote Working Strategies, OKR, Sustainability (economic, ecologic & social), Startup Advisoring (Good Practices, Technologies or Business Models), or one of the companies I have invested\u2026","rel":"","context":"In "di tutto un po'"","block_context":{"text":"di tutto un po'","link":"https:\/\/www.fullo.net\/blog\/category\/di-tutto-un-po\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/05\/FB_IMG_1515748807284.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/05\/FB_IMG_1515748807284.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/05\/FB_IMG_1515748807284.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/05\/FB_IMG_1515748807284.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/05\/FB_IMG_1515748807284.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3627,"url":"https:\/\/www.fullo.net\/blog\/contattami\/daruma-consulting\/","url_meta":{"origin":2854,"position":2},"title":"Daruma Consulting","author":"Francesco Fullone","date":"05\/01\/2021","format":false,"excerpt":"Abilito aziende e startup a definire e raggiungere i propri obiettivi di sostenibilit\u00e0: economica, sociale ed ambientale. Credo che ogni imprenditore debba trasformare il proprio modello di business continuamente per prepararsi ed anticipare le prossime evoluzioni dei mercati. Il mio ruolo \u00e8 quello di affiancarlo, facendo le giuste domande ed\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/04\/AllTheDarumas.png?fit=736%2C379&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/04\/AllTheDarumas.png?fit=736%2C379&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/04\/AllTheDarumas.png?fit=736%2C379&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/04\/AllTheDarumas.png?fit=736%2C379&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/pages\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":79,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/pages\/2854\/revisions"}],"predecessor-version":[{"id":4633,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/pages\/2854\/revisions\/4633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/media\/4634"}],"wp:attachment":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/media?parent=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}