{"id":3464,"date":"2020-04-28T02:22:45","date_gmt":"2020-04-28T01:22:45","guid":{"rendered":"https:\/\/www.fullo.net\/blog\/?p=3464"},"modified":"2021-06-23T00:24:29","modified_gmt":"2021-06-22T23:24:29","slug":"business-design","status":"publish","type":"post","link":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/","title":{"rendered":"Business Design"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Negli ultimi decenni si \u00e8 vista una sostanziale crescita dei temi di design all&#8217;interno di molti settori, partendo dal design industriale associato anche a temi di ergonomia per arrivare alle pratiche pi\u00f9 recenti di user, service e customer experience design del mondo digitale (e non solo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Negli anni la forte crescita di questi temi ha reso per\u00f2 consapevoli le aziende che l&#8217;attenzione alle sole necessit\u00e0 dell&#8217;utente (<em>desirability<\/em>) non bastano a rendere il business, prima ancora che profittevole, sostenibile.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Per questo motivo molte <em>design firm<\/em> hanno iniziato ad integrare nei propri ranghi figure che avessero nel proprio bagaglio culturale (e tra le proprie attitudini) la capacit\u00e0 di guardare anche alla fattibilit\u00e0 (<em>feasibility<\/em>) ed alla sostenibilit\u00e0 (<em>viability<\/em>) delle idee progettate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"808\" src=\"https:\/\/i1.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=580%2C244&amp;ssl=1\" alt=\"\" class=\"wp-image-3465\" srcset=\"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?resize=300%2C126&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?resize=700%2C295&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?resize=768%2C323&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?resize=1536%2C646&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?resize=1200%2C505&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?w=1740&amp;ssl=1 1740w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Creando di fatto una nuova figura che sapesse collaborare con le altre per portare strumenti ormai radicati in un aspetto piuttosto che in un altro a disposizione di tutto il processo di progettazione e realizzazione delle idee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una definizione, che a me piace particolarmente,  \u00e8:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p>Il Business Design \u00e8 una attivit\u00e0 che, usando le metodologie di lavoro del mondo del Design ed il mindset ad esso associato risolva, con l&#8217;uso di strumenti del mondo del Business, nuove sfide imprenditoriali.<\/p><cite>Alen Faljic &#8211; <a href=\"https:\/\/www.beyondusers.com\/podcast\">BeyondUser<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quando si parla di metodologie di lavoro relative al Design molti penseranno ai canvas (che vanno tanto di moda) per\u00f2 pi\u00f9 che questi strumenti il vero coltellino svizzero che ha nel suo arsenale un bravo designer \u00e8 la capacit\u00e0 di <a href=\"http:\/\/www.jonkolko.com\/writingAbductiveThinking.php\">creare una sintesi chiara<\/a> da una serie di dati apparentemente scorrelati sfruttando il <a href=\"https:\/\/it.wikipedia.org\/wiki\/Abduzione\">ragionamento adbduttivo<\/a>, proprio del Design Thinking. Se a questo associamo un mindset abituato ad esplorare e cercare le informazioni pi\u00f9 <em>nascoste<\/em> abbiamo la giusta miscela per abilitare il Business Designer a costruire scenari di business che prendano in considerazione non solo i customer ma anche gli stakeholder. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In termini di Business Model Canvas significa, ad esempio, guardare con attenzione <strong>tutto il canvas<\/strong> e non solo la parte dedicata alla Value Proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E qui entrano in gioco gli strumenti fortemente correlati al mondo del Business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da qualche tempo quando insegno ad utilizzare il <a href=\"https:\/\/www.fullo.net\/blog\/2020\/04\/07\/resilienza-e-sostenibilita\/\">Business Model Canvas<\/a><a href=\"#[1]\">[1]<\/a> non mi limito a spiegarne i 9 blocchi ma approfondisco il tema introducendo anche le <a href=\"https:\/\/it.wikipedia.org\/wiki\/Modello_delle_cinque_forze_competitive_di_Porter\">5 forze di Porter<\/a>, l&#8217;analisi PESTEL, il tema del <a href=\"https:\/\/www.amazon.com\/Competitive-Advantage-Michael-Porter\/dp\/0743260872\">Vantaggio Competitivo<\/a> di Porter e, se si tratta di una startup di prodotto non digitale,  non disdegno la definizione di <a href=\"https:\/\/it.wikipedia.org\/wiki\/Catena_del_valore\">Catena del Valore<\/a> (di Porter). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"699\" src=\"https:\/\/i2.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?fit=580%2C330&amp;ssl=1\" alt=\"\" class=\"wp-image-3466\" srcset=\"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?w=1228&amp;ssl=1 1228w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?resize=700%2C398&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/bmc_Cattura.png?resize=1200%2C683&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Questo perch\u00e9 avere un contesto pi\u00f9 ampio dei soli canali di vendita o tipologie di clienti aiuta a prendere scelte consapevoli fin dall&#8217;inizio ed a risparmiarsi notevoli grattacapi in fase di validazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed ecco arrivare quindi l&#8217;ultimo pilastro del Business Design, la gestione delle <em>sfide imprenditoriali<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Queste possono essere la corretta strategia per garantire una crescita costante (fatturato, utili, utenti, market shares, competenze) piuttosto che un&#8217;oculata gestione delle ottimizzazioni dei costi. Fino ad arrivare a definire per il proprio business quando mettere in pratica principi di <em>make or buy<\/em> o di pianificare l&#8217;abbandono dell&#8217;attuale modello di business declassandolo a <a href=\"https:\/\/it.wikipedia.org\/wiki\/Matrice_BCG#Cash_Cow\">cash cow<\/a> in modo da avere risorse libere per fare innovazione. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se a questo processo iniziamo ad affiancare anche i temi di <a href=\"https:\/\/www.fullo.net\/blog\/2020\/04\/07\/resilienza-e-sostenibilita\/\">Sostenibilit\u00e0 e Resilienza<\/a> otterremo una nuova figura, che a mio parere sar\u00e0 sempre pi\u00f9 cercata nei prossimi anni: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il <strong>Sustainability Designer<\/strong>, una sorta di <em>beholder <\/em>con un occhio ai clienti, uno agli stakeholder, uno al mercato e quello principale fisso sulle buone pratiche di sostenibilit\u00e0 ambientale e sociale.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-subtle-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h6 class=\"wp-block-heading has-text-align-center\">Do you need to introduce green software AND\/OR OKR practices to your company?<br><br> Do you want to participate or organize a workshop on the topic? <a href=\"https:\/\/cal.com\/fullo\">Let&#8217;s discuss it<\/a>!<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a name=\"1\"><\/a>[1] ad esempio nei corsi del <a href=\"https:\/\/fi.co\">Founder Institute<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negli ultimi decenni si \u00e8 vista una sostanziale crescita dei temi di design all&#8217;interno di molti settori, partendo dal design industriale associato anche a temi di ergonomia per arrivare alle pratiche pi\u00f9 recenti di user, service e customer experience design del mondo digitale (e non solo). Negli anni la forte crescita di questi temi ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Negli anni la forte crescita dei temi inerenti al Design customer-centrico ha reso consapevoli le aziende che l'attenzione alle sole necessit\u00e0 dell'utente (desirability) non bastano a rendere il business, prima ancora che profittevole, sostenibile. ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2301,2313],"tags":[2312,2314,2297,1597,2292,2315],"class_list":["post-3464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisoring","category-business-design","tag-bmc","tag-business-design","tag-business-designer","tag-design","tag-sustainability","tag-sustainability-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Design - Fullo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Design - Fullo\" \/>\n<meta property=\"og:description\" content=\"Negli ultimi decenni si \u00e8 vista una sostanziale crescita dei temi di design all&#8217;interno di molti settori, partendo dal design industriale associato anche a temi di ergonomia per arrivare alle pratiche pi\u00f9 recenti di user, service e customer experience design del mondo digitale (e non solo). Negli anni la forte crescita di questi temi ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Fullo\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T01:22:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T23:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"808\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesco Fullone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fullo\" \/>\n<meta name=\"twitter:site\" content=\"@fullo\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesco Fullone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/\"},\"author\":{\"name\":\"Francesco Fullone\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\"},\"headline\":\"Business Design\",\"datePublished\":\"2020-04-28T01:22:45+00:00\",\"dateModified\":\"2021-06-22T23:24:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Slide-5.jpeg?fit=1920%2C808&ssl=1\",\"keywords\":[\"bmc\",\"business design\",\"business designer\",\"design\",\"sustainability\",\"sustainability designer\"],\"articleSection\":[\"advisoring\",\"business design\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/\",\"url\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/\",\"name\":\"Business Design - Fullo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Slide-5.jpeg?fit=1920%2C808&ssl=1\",\"datePublished\":\"2020-04-28T01:22:45+00:00\",\"dateModified\":\"2021-06-22T23:24:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Slide-5.jpeg?fit=1920%2C808&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Slide-5.jpeg?fit=1920%2C808&ssl=1\",\"width\":1920,\"height\":808},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/2020\\\/04\\\/28\\\/business-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/\",\"name\":\"Fullo\",\"description\":\"nulla e&#039; impossibile per chi non lo deve fare!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/#\\\/schema\\\/person\\\/24e91bc6caea6c411a8668df5639428c\",\"name\":\"Francesco Fullone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\",\"width\":622,\"height\":622,\"caption\":\"Francesco Fullone\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.fullo.net\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1\"},\"sameAs\":[\"http:\\\/\\\/www.fullo.net\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fullo\",\"https:\\\/\\\/x.com\\\/fullo\"],\"url\":\"https:\\\/\\\/www.fullo.net\\\/blog\\\/author\\\/fullo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Design - Fullo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/","og_locale":"it_IT","og_type":"article","og_title":"Business Design - Fullo","og_description":"Negli ultimi decenni si \u00e8 vista una sostanziale crescita dei temi di design all&#8217;interno di molti settori, partendo dal design industriale associato anche a temi di ergonomia per arrivare alle pratiche pi\u00f9 recenti di user, service e customer experience design del mondo digitale (e non solo). Negli anni la forte crescita di questi temi ha [&hellip;]","og_url":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/","og_site_name":"Fullo","article_published_time":"2020-04-28T01:22:45+00:00","article_modified_time":"2021-06-22T23:24:29+00:00","og_image":[{"width":1920,"height":808,"url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","type":"image\/jpeg"}],"author":"Francesco Fullone","twitter_card":"summary_large_image","twitter_creator":"@fullo","twitter_site":"@fullo","twitter_misc":{"Scritto da":"Francesco Fullone","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#article","isPartOf":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/"},"author":{"name":"Francesco Fullone","@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c"},"headline":"Business Design","datePublished":"2020-04-28T01:22:45+00:00","dateModified":"2021-06-22T23:24:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/"},"wordCount":580,"publisher":{"@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c"},"image":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","keywords":["bmc","business design","business designer","design","sustainability","sustainability designer"],"articleSection":["advisoring","business design"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/","url":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/","name":"Business Design - Fullo","isPartOf":{"@id":"https:\/\/www.fullo.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#primaryimage"},"image":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","datePublished":"2020-04-28T01:22:45+00:00","dateModified":"2021-06-22T23:24:29+00:00","breadcrumb":{"@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#primaryimage","url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","width":1920,"height":808},{"@type":"BreadcrumbList","@id":"https:\/\/www.fullo.net\/blog\/2020\/04\/28\/business-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fullo.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Business Design"}]},{"@type":"WebSite","@id":"https:\/\/www.fullo.net\/blog\/#website","url":"https:\/\/www.fullo.net\/blog\/","name":"Fullo","description":"nulla e&#039; impossibile per chi non lo deve fare!","publisher":{"@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fullo.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":["Person","Organization"],"@id":"https:\/\/www.fullo.net\/blog\/#\/schema\/person\/24e91bc6caea6c411a8668df5639428c","name":"Francesco Fullone","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1","width":622,"height":622,"caption":"Francesco Fullone"},"logo":{"@id":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2024\/10\/hawiaina-gold-circled-white.png?fit=622%2C622&ssl=1"},"sameAs":["http:\/\/www.fullo.net","https:\/\/www.linkedin.com\/in\/fullo","https:\/\/x.com\/fullo"],"url":"https:\/\/www.fullo.net\/blog\/author\/fullo\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2020\/04\/Slide-5.jpeg?fit=1920%2C808&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3OSc1-TS","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":4439,"url":"https:\/\/www.fullo.net\/blog\/2025\/08\/14\/triple-layered-business-model-canvas\/","url_meta":{"origin":3464,"position":0},"title":"Triple Layered Business Model Canvas","author":"Francesco Fullone","date":"14\/08\/2025","format":false,"excerpt":"Dopo cinque anni di consulenze su business model sostenibili, ho scoperto che il problema non \u00e8 cosa misurare, ma come farlo senza impazzire.","rel":"","context":"In &quot;business design&quot;","block_context":{"text":"business design","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/business-design\/"},"img":{"alt_text":"The triple layered business model canvas: A tool to design more sustainable business models","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/08\/9-Figure4-1.png?fit=1184%2C658&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/08\/9-Figure4-1.png?fit=1184%2C658&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/08\/9-Figure4-1.png?fit=1184%2C658&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/08\/9-Figure4-1.png?fit=1184%2C658&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/08\/9-Figure4-1.png?fit=1184%2C658&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3617,"url":"https:\/\/www.fullo.net\/blog\/2021\/06\/23\/oceano-blu-letteralmente\/","url_meta":{"origin":3464,"position":1},"title":"Oceano blu, letteralmente","author":"Francesco Fullone","date":"23\/06\/2021","format":false,"excerpt":"Oltre un decennio anno fa, decisi, dopo un lustro da freelance, di tornare a fare l'imprenditore aprendo (di nuovo) una azienda di servizi. Avevo letto un paio di anni prima Strategia Oceano Blu ed ero rimasto affascinato di come la metodologia che aveva trasformato, ma diciamo anche rivoluzionato, il Cirque\u2026","rel":"","context":"In &quot;business design&quot;","block_context":{"text":"business design","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/business-design\/"},"img":{"alt_text":"aerial view of people riding on boat on body of water","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/06\/pexels-photo-4321501.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/06\/pexels-photo-4321501.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/06\/pexels-photo-4321501.jpeg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/06\/pexels-photo-4321501.jpeg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3896,"url":"https:\/\/www.fullo.net\/blog\/2022\/02\/20\/invincible-okr\/","url_meta":{"origin":3464,"position":2},"title":"Invincible OKR","author":"Francesco Fullone","date":"20\/02\/2022","format":false,"excerpt":"Una mia ossessione \u00e8 quella di abilitare le aziende a ragionare su due diversi binari, quello del business as usual e quello dell'innovazione. Digitiamo opera in questo modo, con una linea di business pi\u00f9 tradizionale ed una prossima allo startup studio. Ma anche Apropos ha un filone di innovazione per\u2026","rel":"","context":"In &quot;advisoring&quot;","block_context":{"text":"advisoring","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/advisoring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2022\/02\/Invincible_hero.png?fit=1000%2C840&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2022\/02\/Invincible_hero.png?fit=1000%2C840&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2022\/02\/Invincible_hero.png?fit=1000%2C840&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2022\/02\/Invincible_hero.png?fit=1000%2C840&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4444,"url":"https:\/\/www.fullo.net\/blog\/2025\/09\/01\/larte-dellabduzione-come-un-filosofo-dell800-puo-salvare-i-tuoi-progetti-di-innovazione\/","url_meta":{"origin":3464,"position":3},"title":"L&#8217;arte dell&#8217;abduzione: come un filosofo dell&#8217;800 pu\u00f2 salvare i tuoi progetti di innovazione","author":"Francesco Fullone","date":"01\/09\/2025","format":false,"excerpt":"Mentre tutti si focalizzano su business model, MVP e framework spesso la vera chiave dell'innovazione potrebbe trovarsi in un concetto filosofico di 150 anni fa che tendiamo ad ignorare.","rel":"","context":"In &quot;business design&quot;","block_context":{"text":"business design","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/business-design\/"},"img":{"alt_text":"abduzione, induzione, deduzione. Quando usare cosa","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/09\/abduzione-okr-scaled.png?fit=1200%2C654&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/09\/abduzione-okr-scaled.png?fit=1200%2C654&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/09\/abduzione-okr-scaled.png?fit=1200%2C654&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/09\/abduzione-okr-scaled.png?fit=1200%2C654&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2025\/09\/abduzione-okr-scaled.png?fit=1200%2C654&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3502,"url":"https:\/\/www.fullo.net\/blog\/2021\/03\/31\/strategia-di-sostenibilita\/","url_meta":{"origin":3464,"position":4},"title":"Strategia di Sostenibilit\u00e0","author":"Francesco Fullone","date":"31\/03\/2021","format":false,"excerpt":"Sfruttando un paio di braccia rotte e l'impossibilit\u00e0 di usare il computer in modo continuo ho investito il mio tempo libero, negli ultimi due mesi, per chiaccherare con imprenditori1 conosciuti nel mio percorso per capire se e come stavano valutando temi di sostenibilit\u00e0 all'interno della loro quotidianit\u00e0. L'ho fatto per\u2026","rel":"","context":"In &quot;advisoring&quot;","block_context":{"text":"advisoring","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/advisoring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/03\/image-1.png?fit=869%2C727&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/03\/image-1.png?fit=869%2C727&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/03\/image-1.png?fit=869%2C727&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2021\/03\/image-1.png?fit=869%2C727&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4062,"url":"https:\/\/www.fullo.net\/blog\/2023\/08\/17\/circular-economy-manager\/","url_meta":{"origin":3464,"position":5},"title":"Circular Economy Manager","author":"Francesco Fullone","date":"17\/08\/2023","format":false,"excerpt":"Un ottimo libro che spiega cos'\u00e8 un Circular Economy Manager e perch\u00e9 \u00e8 un ruolo complesso da svolgere.","rel":"","context":"In &quot;business design&quot;","block_context":{"text":"business design","link":"https:\/\/www.fullo.net\/blog\/category\/entrepreneurship\/business-design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.fullo.net\/blog\/wp-content\/uploads\/2023\/08\/image.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/posts\/3464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/comments?post=3464"}],"version-history":[{"count":6,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/posts\/3464\/revisions"}],"predecessor-version":[{"id":3795,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/posts\/3464\/revisions\/3795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/media\/3465"}],"wp:attachment":[{"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/media?parent=3464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/categories?post=3464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fullo.net\/blog\/wp-json\/wp\/v2\/tags?post=3464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}