{"id":3695,"date":"2021-04-03T14:22:55","date_gmt":"2021-04-03T13:22:55","guid":{"rendered":"https:\/\/www.fullo.net\/blog\/?p=3695"},"modified":"2021-04-29T19:47:43","modified_gmt":"2021-04-29T18:47:43","slug":"mission-vision-e-canali-di-vendita","status":"publish","type":"post","link":"https:\/\/www.fullo.net\/blog\/2021\/04\/03\/mission-vision-e-canali-di-vendita\/","title":{"rendered":"Mission, Vision e canali di vendita"},"content":{"rendered":"\n<p>Mi \u00e8 capitato, e continua a succedere, di parlare con startup che confondono i canali di vendita con la loro mission aziendale. Frasi come &#8220;<em>Rivoluzioneremo le palestre vendendo una nuova bevanda energetica<\/em>&#8221; o anche &#8220;<em>Cambieremo il mondo dell&#8217;hiring lavorando con i coworking<\/em>&#8221; che ad un primo ascolto poco approfondito sembrano interessanti nascondono insidie non banali. Deconcentrando gli imprenditori dal problema identificato e dallo spazio delle soluzioni e confondendo la loro mission con i canali di vendita.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Riprendendo uno degli esempi di prima la <em>bevanda energetica<\/em> descritta ha poco a che vedere con le palestre, tant&#8217;\u00e8 che pu\u00f2 essere venduta anche su altri canali inoltre non va a modificare o cambiare minimamente il modello operativo delle palestre stesse. A voler ulteriormente buttare sale sulla ferita ed andando a fondo sul modello e sulla visione a medio lungo termine non c&#8217;\u00e8 nessuna attivit\u00e0 core che impatti in qualche modo le palestre se non tramite dei banali distributori di bevande.<\/p>\n\n\n\n<p>Ma quindi perch\u00e9 molte aziende, e startup, confondono i canali di vendita con mission e vision? Perch\u00e9 probabilmente hanno parlato con attori di quel particolare canale che hanno espresso il loro interesse al fine di essere (tra) i primi a fruire od offrire il servizio offerto dalla startup. Creando l&#8217;illusione che quel particolare canale sia <em>magicamente <\/em>diventato indispensabile per portare avanti la propria idea di business.<\/p>\n\n\n\n<p>La morale quindi \u00e8 capite bene che problema state risolvendo, <a href=\"https:\/\/www.fullo.net\/blog\/2020\/08\/14\/trova-il-tuo-perche\/\" data-type=\"post\" data-id=\"3547\">perch\u00e9 lo state risolvendo<\/a> e per chi. Non fatevi accecare dai feedback positivi iniziali e valutate sempre cosa succederebbe se il canale che pensate strategico scomparisse da un giorno all&#8217;altro. La value proposition cambierebbe? Gli utenti finali, o meglio i clienti finali, cambierebbero? O semplicemente dovete ridefinire una nuova strategia per arrivare a quegli utenti? Lo stesso <a href=\"https:\/\/amzn.to\/3dravYW\">Value Proposition Canvas<\/a> non include al suo interno i canali proprio per non distrarre l&#8217;attenzione dal compito principale.<\/p>\n\n\n\n<p>Trovare i giusti canali \u00e8 importante ed anche i giusti partner per arrivare prima sui clienti della vostra azienda, ma \u00e8 ancora pi\u00f9 importante non perdere d&#8217;occhio la propria visione d&#8217;impresa e lavorare per (in)validarla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi \u00e8 capitato, e continua a succedere, di parlare con startup che confondono i canali di vendita con la loro mission aziendale. Frasi come &#8220;Rivoluzioneremo le palestre vendendo una nuova bevanda energetica&#8221; o anche &#8220;Cambieremo il mondo dell&#8217;hiring lavorando con i coworking&#8221; che ad un primo ascolto poco approfondito sembrano interessanti nascondono insidie non banali. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Trovare i giusti canali \u00e8 importante ed anche i giusti partner per arrivare prima sui clienti della vostra azienda, ma \u00e8 ancora pi\u00f9 importante non perdere d'occhio la propria visione d'impresa e lavorare per (in)validarla.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2301,2313],"tags":[2312,2202,2353,2354,2357,2356,2355],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisoring","category-business-design","tag-bmc","tag-business-model-canvas","tag-channels","tag-mission","tag-uvp","tag-value-proposition-canvas","tag-vision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mission, Vision e canali di vendita - Fullo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fullo.net\/blog\/2021\/04\/03\/mission-vision-e-canali-di-vendita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission, Vision e canali di vendita - Fullo\" \/>\n<meta property=\"og:description\" content=\"Mi \u00e8 capitato, e continua a succedere, di parlare con startup che confondono i canali di vendita con la loro mission aziendale. 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