Entrepreneurship pensieri

Sale by consulting

Since in the IT service industry, the pitching of your offering is not enough.

One of the biggest lessons I learned in the past ten years, is that to sell your company services, you need to understand them to the point to advise your potential customers when using them is or is not necessary.

Shortening for TL;DR readers: the game has slowly but inevitably shifted from the approach to sale by pitching to sale by consulting.